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KELLZ: BRANDING & IDENTITY
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Drink
Branding, Strategy
Self Initiated
Drink is a (concept of a) physical Drink stop, platform, and space with the purpose of empowering and bringing light to the huge variety of asian cultures and identities, allowing those of curious minds to learn about these cultures while giving a platform and safe-space for artisans and creatives of asian and asian american pacific islander descent to present their work, host events, and network with others.

First Direction aided by Marcos Chavez
Second Eyes by Matt Scott Barnes
LIONS SHARE
Branding, Direction, Social Media, Strategy
Creative Direction, social media strategy, identity, and events for LIONS SHARE, a DAO, creative community, and music podcast featuring the best emerging artists from Asia and the Asian Diaspora.

Esports Profile UI

Concept Pitched to Knights.gg
Branded Player Profile showcasing a player’s competitive career, integrations to socials, attendance, and experience.
GYFTING
Branding, Visual Identity
A Tech-forward visual identity system for GYFTING, a women-owned purposeful gift giving service aimed to empower brand founders and CEOs who identify as Black, Indigenous, People of Color, members of the LGBTQ+, or female.
©2022, kellyliu.space